MT$450$M$1-1$: Develop the key components of a marketing plan.

Introduction: You have likely heard the expression, "Failing to plan is planning to fail.$$ Nevertheless, many companies act without having a solid plan in place. Kotler et al$.(2022)$ state that a marketing plan communicates $$the proposed course of action to relevant stakeholders$($p$.44).$ Moreover, the marketing plan must be actionable, relevant, clear, and succinct to be effective. Once developed, the marketing plans must be updated to remain relevant.

Before beginning this assessment, complete the learning activity, which focuses on the key components of a marketing plan. Be sure to refer to the readings in this module to assist you in this area.