PLZ DO 15 SLIDES IN TOTAL FOR PART 1 ANDDD 2 PLZ!

- Create a market-oriented mission statement using the five major characteristics suggested by Kotler et al. (2022). - Prepare a brief situational overview. - Analyze the industry using Porter's five forces model. - Apply the four additional forces from the readings as noted by Isabelle et al. (2020). See the article in the reading area called "Is Darter's five forces framework marketing portiolio as specialized or diverse. Part 2-Unit 2 - Determine the difference between strategy and tactics. - Prepare the target market using the 5Cs framework. Illustrate the 5Cs similar to Figure 2.2 in our text. - Describe the 3V elements of the market value principle. Design the 3V market value principle similar to Figure 2.3 in our text. - Design the seven tactics (the 7Ts ) defining the marketing offers similar to Figures 2.4 and 2.5 in the text. - Develop an implementation strategy by outlining a process for developing resources, the market offering, and deploying the offer to the target market. - Describe how you will demonstrate at least three key performance metrics against established goals. - Prepare an executive summary. You may use this as the first slide of your presentation. Your minimum 12- to 15-slide PowerPoint presentation must include the following: - A narration that expounds on the bullet MT450-1: Develop the key components of a marketing plan. Introduction: You have likely heard the expression, "Failing to plan is planning to fail." Nevertheless, many companies act without having a solid plan in place. Kotler et al. (2022) state that a marketing plan communicates the proposed course of action to relevant entities. Moreover, the marketing plan must be actionable, relevant, clear, and succinct to be effective. Once developed, the marketing plans must be updated to remain relevant. Before beginning this assignment, complete the learning activity, which focuses on the key components of a marketing plan. Be sure to refer to the readings in this unit to assist you in this area. Learning Activity: - Practice with marketing plan components [. This assignment presents you with three company scenarios (see the tabs above) needing a marketing plan. Read each scenario and select one to create a marketing plan. Scenario Two - Lee's Artificial Flowers In 2021, Lee Jones put the final touches on a product she had worked on for years in her garage. Lee graduated with a degree in chemistry from a well-known school in Indiana. However, she has always had an entrepreneurial spirit. Initially called Lee's Artificial Flowers, the product broke new ground in the flower industry by creating patented, artificial flowers that look real and smell like a flower. In other words, roses smell like roses, and tulips smell like tulips. However, Lee's flowers will never expire. The scent typically lasts three months and can be replaced with new scented cartridges. She launched a website and opened a small store in a strip mall at the beginning of 2022. With modest sales, Lee hired several employees to assist with manufacturing, sales, and administrative duties. In the summer of 2022 , a popular morning show interviewed Lee about her new product. This interview led to dozens of other popular coverage on television, and in magazines, blogs, and podcasts. Because this product was starting to be popular on a national scale, she could