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$8$ CASE $1$ What markets are the Disney resorts and parks aiming for? Disney resorts and parks are targeting to attract families and children from various locations. This is done so as to keep the families and children entertained through their wide variety of entertainment offerings. In addition, the company targets people who want to have the feeling of staying young. In so doing, Disney targets a wide variety of market since it does not specify its products for a certain group of people but provides products that will be suitable for all groups of people. In addition, Disney provides cruise ships hotels and other forms of entertainment. This attracts a wider variety of customers. It targets people who are out on holiday, people who want to have fun and generally, people who are out to get entertainment. The services are targeted to all people and they are not specified to a certain group of people. Was Disney's choice of the Paris site a mistake? Disney decided to get into the European market and this move was faced by a lot of criticism since the people in Europe felt Disney was invadin their culture and they were even reported to be practicing culture snobbery. This is because of $t_i$ American approach that Disney was deploying in their