1. Multiple answers=> For a Retention Marketing Objective, a Current Customer Marketing target and an Expand Distribution Outlets Sales Promotion objective, which Sales Promotion target(s) will be applicable?

   	A.	Switchers
   	B.	Loyal users
   	C.	Non users
   	D.	Competitive users
   	E.	Price buyers

1 points

QUESTION 2

1. Multiple answers=> For a Loyalty Marketing Objective and a Current Customer Marketing target, which Sales Promotion objective(s) will be applicable

   	A.	Increase usage occasions
   	B.	Increase in-store presence
   	C.	Expand selling season
   	D.	Generate trial
   	E.	Increase transaction size
   	F.	Increase distribution outlets
   	G.	Increase shelf space
   	H.	Increase purchase frequency

1 points

QUESTION 3

1. Multiple answers=> For an Acquisition Marketing Objective, a Prospect Marketing target and an Increase Occasions Sales Promotion objective, which Sales Promotion target(s) will be applicable?

   	A.	Non Users
   	B.	Loyal users
   	C.	Switchers
   	D.	Competitive users
   	E.	Price buyers

1 points

QUESTION 4

1. From the list below, which element should not belong to a Shopper Marketing SWOT under this scenario "A shopper marketing campaign with the objective to increase the transaction size of your loyal users by making them stock up your product and, therefore, be off-market when a competitive product is launched."?

   	A.	Shopper Marketing budget has been increased
   	B.	BOGO offers have failed before with the brand customers
   	C.	Brand Top of Mind for prospects is at its lowest

1 points

QUESTION 5

1. Multiple Answers Question=> Switchers switch from one brand to another because of:

   	A.	Lack of availability of the initially sought product at the store
   	B.	Short memory syndromes
   	C.	Search of variety
   	D.	Value comparison

1 points

QUESTION 6

1. Multiple choice - 1 answer=> From the list below, which type of competitive users is the LEAST likely to react to a Sales Promotion from a product other than the one they are loyal to?

   	A.	Habit-Bound Buyers
   	B.	Value Seeckers
   	C.	Intense Loyals

1 points

QUESTION 7

1. Multiple answers=> For an Acquisition Marketing Objective and a Prospect Marketing target, which Sales Promotion objective(s) will be applicable

   	A.	Expand selling season
   	B.	Generate trial
   	C.	Increase usage occasions
   	D.	Increase shelf space
   	E.	Increase in-store presence
   	F.	Increase distribution outlets
   	G.	Increase transaction size
   	H.	Increase purchase frequency

1 points

QUESTION 8

1. Multiple answers=> For a Winback Marketing Objective and a Past Customer Marketing target, which Sales Promotion objective(s) will be applicable

   	A.	Increase in-store presence
   	B.	Increase shelf space
   	C.	Increase distribution outlets
   	D.	Increase usage occasions
   	E.	Increase purchase frequency
   	F.	Generate trial
   	G.	Expand selling season
   	H.	Increase transaction size

1 points

QUESTION 9

1. Multiple Choice - 1 answer=> People who buy your product on a more or less regular basis are

   	A.	Loyal users
   	B.	Non users
   	C.	Switchers
   	D.	Competitive users

1 points

QUESTION 10

1. Multiple Answers Question=> Potential desired results of sales promotion aimed at Loyal Users are:

   	A.	Reinforce behavior
   	B.	Match value requirements
   	C.	Increase usage
   	D.	Create awareness
   	E.	Make them switch to your product

1 points

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