Multiple Choice

$00$:$49$:$05$

managers must launch a concerted, ongoing effort to ferret out cost$-$saving opportunities in every part of the value chain; for example, cost drivers such as number of products in the product line, capacity utilization, production technology and design, and labor productivity and compensation costs.

most rivals are trying to differentiate their product offering from those of rivals.

there are many ways to achieve higher product quality that have value to buyers.

buyers are not swayed by advertising and are not very brand$-$loyal.

most rivals are pursuing best$-$cost or broad differentiation strategies.