Multiple Choice:

1. A communications message is integrated when it:

- Is the same even if it is from a television ad, magazine, or social media platform.

- Has the same spokesperson

- Fits the theme

- Changes depending on sales forecasts

2. Most business goals focus on:

- Communication Impact

- Sales

- Client reviews

- The clients mission

3. Saying that communication objectives must be SMART means they must be:

- Specific, Mappable, Abundant, Realistic, Talented

- Specific, Measurable, Attainable, Realistic, Time-Bound

- Simple, Measurable, Action-based, Real-time, Time-Bound

- Simple, Monitored, Attainable, Real, Talented