Multiple choice

$4.$ Which action can be considered a product decision?

a$.)$ deternining the discount or introductory ofters on a product

b$.)$ determining the target market of the product.

c$.)$ determining the price of a product

d$.)$ determining the features of a product

e$.)$ determining the number of salespeople needed

to sell a product

$6.$ The primary strategic planning tool for directing and coordinating the marketing effort is the:

a$.)$ marketing concept

b$.)$ market summary

c$.)$ marketing mix

d$.)$ mission statement

e$.)$ marketing plan

$7.$ A product possesses a competitive advantage When it ensoys a superior position over competing products because:

a$.)$ competing products are manufactured in small numbers.

b$.)$ the competing firms are pursuing different marketing strategies.

C$.)$ the product is in the "question mark" product cate gory of BCG matrix.

d$.)$ consumers believe it has more value than other products in$"$ it's category.

e$.)$ the manufacturing firm is pussuing a product development strategy.