MULTIPLE CHOICE $-(50$ points$)$

A is a specific marketing activity designed to achieve one or more overall marketing goals.

A$)$ tactic

B$)$ corporate strategy

C$)$ strategic plan

D$)$ policy

In the strategic digital marketing process outlined in the text, the first stage focuses on

A$)$ identifying key digital marketing analytics.

B$)$ conducting a digital SWOT analysis.

C$)$ crafting a value proposition.

D$)$ documenting the overall organizational mission and vision.

refers to understanding both the internal and external environments in which digital market$$ng occurs.

A$)$ Customer insight

B$)$ Situation analysis

C$)$ Corporate strategy

D$)$ Segmentation

When digital word$-$of$-$mouth marketing takes place share information about an organization's products and services.

A$)$ consumers

B$)$ marketers

C$)$ competitors

D$)$ advertisers

digital strategies pique consumer interest, using tactics such as attractive design, creative content and enticing messages.

A$)$ Add

B$)$ Allure

C$)$ Associate

D$)$ Advance

Which of the $7A^{\text{'}}s$ of the digital marketing mix involves reviewing analytics from existing campaigns and then changing tactics in response to data?

A$)$ associate

B$)$ allure

C$)$ adjust

D$)$ advance