Question: Multiple choice and true false 1 Unsolicited text messages: Group of answer choices Risk having the program shut off Can receive a fine of up
Multiple choice and true false
1 Unsolicited text messages:
Group of answer choices
Risk having the program shut off
Can receive a fine of up to $1500 per text
Are not commercially allowed
Can ruin your business
All of these
2 There are four essential strategies to help build mobile web visibility:
Group of answer choices
the mobile Web is for "just looking" and an app is for "want it" behavior.
the mobile Web is for "now" and an app is for "later" behavior.
the mobile Web is for "starting" and an app is for "finishing" behavior.
the mobile Web is for "want it" and an app is for "just looking" behavior.
3 How many people became customers and respond to a call-to-action is called a sale.
True
False
4 The difference between the mobile web and apps is:
the mobile Web is for "now" and an app is for "later" behavior.
the mobile Web is for "just looking" and an app is for "want it" behavior.
the mobile Web is for "starting" and an app is for "finishing" behavior.
the mobile Web is for "want it" and an app is for "just looking" behavior.
5 Buyers are able to distribute marketing messages across many thousands of publisher websites and properties with a handful of purchases and the networks are able to optimize to individual campaign success metrics.
True
False
6 Creative includes the positioning and messaging for ads (the code written in the ads and the meaning behind it)
True
False
7 An Optimization plan includes refining the campaign based on industry benchmarks and historical, real-time and post-campaign results to get the most out of spending.
True
False
8The key to using effective and compliant native ads is to make sure consumers can differentiate the ad from editorial content.
True
False
9 Children use social media apps to get new information regarding the world or the friend next door, but without the filter of adult judgment.
True
False
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