Multiple choice and true false

1 Unsolicited text messages:

Group of answer choices

Risk having the program shut off

Can receive a fine of up to $1500 per text

Are not commercially allowed

Can ruin your business

All of these

2 There are four essential strategies to help build mobile web visibility:

Group of answer choices

the mobile Web is for "just looking" and an app is for "want it" behavior.

the mobile Web is for "now" and an app is for "later" behavior.

the mobile Web is for "starting" and an app is for "finishing" behavior.

the mobile Web is for "want it" and an app is for "just looking" behavior.

3 How many people became customers and respond to a call-to-action is called a sale.

True

False

4 The difference between the mobile web and apps is:

the mobile Web is for "now" and an app is for "later" behavior.

the mobile Web is for "just looking" and an app is for "want it" behavior.

the mobile Web is for "starting" and an app is for "finishing" behavior.

the mobile Web is for "want it" and an app is for "just looking" behavior.

5 Buyers are able to distribute marketing messages across many thousands of publisher websites and properties with a handful of purchases and the networks are able to optimize to individual campaign success metrics.

True

False

6 Creative includes the positioning and messaging for ads (the code written in the ads and the meaning behind it)

True

False

7 An Optimization plan includes refining the campaign based on industry benchmarks and historical, real-time and post-campaign results to get the most out of spending.

True

False

8The key to using effective and compliant native ads is to make sure consumers can differentiate the ad from editorial content.

True

False

9 Children use social media apps to get new information regarding the world or the friend next door, but without the filter of adult judgment.

True

False