Multiple Choice and True False Questions are worth three points each. 2 Creating are (is) the heart of modern marketing thinking and practice. customer value and satisfaction b. increased stock value c award winning products d profit maximization a. 3. If the CEO of the Clorox Company were to say, "We want to control 60 percent of the bleach market within the next five years", he would have set a pricing objective. a. Profit b. Sales c. Unit volume d. Market share e. Social responsibility 4. In today's market, consumers will choose the marketing offer which they believe will give them: the most profit. b. the most value the most security. d. the most discounts. | I a. Multiple Choice and True False Questions are worth three points each. 2 Creating are (is) the heart of modern marketing thinking and practice. customer value and satisfaction b. increased stock value c award winning products d profit maximization a. 3. If the CEO of the Clorox Company were to say, "We want to control 60 percent of the bleach market within the next five years", he would have set a pricing objective. a. Profit b. Sales c. Unit volume d. Market share e. Social responsibility 4. In today's market, consumers will choose the marketing offer which they believe will give them: the most profit. b. the most value the most security. d. the most discounts. | I a.