Multiple choice.

Method makes products that perform, are beautifully packaged, and have a pleasant fragrance. Method wants its to have a strong relationship between price and benefit, otherwise known as: a. relationship marketing. b. customer value. C. customer satisfaction. d. empowerment. How does Method define its business? a. In terms of manufacturing capabilities. O b. In terms of how many sales it makes. O c. In terms of the benefits its customers seek. d. In terms of goods and services. Scenario 1 - Arco Inc. Arco Inc. is a new strategic marketing and advertising firm based in New York City that has recently opened for business. The small company has just begun taking on clients, and is still in the process of building its name and image. Arco's first potential client is Baseline Divisions, a sporting goods manufacturer. Arco and Baseline managers are exploring their potential working relationship in a meeting. Answer the following question based on the scenario described above. Arco executives suggest that Baseline Divisions shift their organizational focus to offering products that perform, earning customers' trust, and fair product pricing. By implementing these changes, Baseline Divisions would shift to a focus. a. stakeholder satisfaction b. stakeholder value O c. sales d. customer value e. customer satisfaction Scenario 1 - Arco Inc. Arco Inc. is a new strategic marketing and advertising firm based in New York City that has recently opened for business. The small company has just begun taking on clients, and is still in the process of building its name and image. Arco's first potential client is Baseline Divisions, a sporting goods manufacturer. Arco and Baseline managers are exploring their potential working relationship in a meeting. Answer the following question based on the scenario described above. The production manager of Baseline Divisions admits to Arco Executives that one of the company's problems is that it focuses on selling what the company makes rather than making what the customers want. Based on this description, Baseline can be described as: a. Outward looking b. Inward looking c. Forward looking d. Backward looking O e. Hind sighted Scenario 1 - Arco Inc. Arco Inc. is a new strategic marketing and advertising firm based in New York City that has recently opened for business. The small company has just begun taking on clients, and is still in the process of building its name and image. Arco's first potential client is Baseline Divisions, a sporting goods manufacturer. Arco and Baseline managers are exploring their potential working relationship in a meeting. Answer the following question based on the scenario described above. Arco executives believe that Baseline Divisions would benefit from a different marketing philosophy. They believe that the company should focus on satisfying customer wants and needs instead. This philosophy can best be described as: a. Production orientation b. Sales orientation c. Advertising orientation d. Societal marketing e. Market orientation