multiple choice please answer all 4 questions. thank you

An account planner: Select one: a. comes up with the headline or tag line. b. keeps the profile of the target consumer in the team's mind. c. is responsible for the actual production and is usually in charge on set. d. is more likely to suggest the idea for the visuals. A nationwide fast-food chain is developing next year's media plan and is reviewing the pros and cons of various media options. Their media planning has cautioned that radio advertising has its disadvantages. Which of the following is one of those disadvantages? Select one: a. High per-contact cost b. Short closing periods for ad placement c. Limited reach d. Poor audience attentiveness After placing the first few simple ads in the local paper with modest response, Garden World realizes that it needs to offer customers special offers to help them earn better loyalty. It decides to offer some discount coupons in the Sunday newspaper. What kind of advertising is this? Select one: a. A free-standing insert advertisement b. A co-op advertisement C. A display advertisement d. A classified advertisement In addition to promoting environment-friendly cars, Ford is now trying to market its cars as universal ones that can be used in markets throughout the world. The company has utilized the phrase"One Ford" in conjunction with the campaign and is hoping that consumers will begin to recognize Ford as the number one global auto-maker. Assuming this is an attempt at a unique selling proposition, which of the following is an implication of this method? Select one: a. It is a short-term commitment. b. It is very efficient once a clear link has been established. c. It allows you to switch strategies, and the strategies will continue to be effective. d. It is not resistant to competitive challenge