Question: Multiple Choice Question According to your text, what mistake do domestic firms make when they attempt to take their business global? They believe that environmental
Multiple Choice Question
According to your text, what mistake do domestic firms make when they attempt to take their business global?
They believe that environmental scanning is the act of monitoring developments outside of a firm's control.
They believe that foreign consumers want exactly the same products that are sold in the firm's home country.
They believe that marketing products overseas automatically guarantees success.
They believe that consumer ethnocentrism does not exist in the domestic country.
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