Question: Multiple Choice Question Joe's Heating and Air Conditioning Corp. is conducting research that focuses on the entire process of purchasing a home heating system from

Multiple Choice Question

Joe's Heating and Air Conditioning Corp. is conducting research that focuses on the entire process of purchasing a home heating system from the initial need for a new furnace, to how the customer learned product information and selected an installer. What type of qualitative data is the company using?

Syndicated data

Closed

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Customer journey map

Focus group

Multiple Choice Question Joe's Heating and Air Conditioning Corp. is conducting

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