MULTIPLE CHOICE QUESTIONS

1. Albert is examining his company database to collect sales data to identify the most profitable customers. What type of data is he using? A. exploratory B. descriptive C. comparative D. qualitative E. Secondary 2. focuses on examining research throughout a period of time, often starting with a fundamental issue, concept, theory or phenomena that emerged in the literature, then tracing its evolution within the scholarship of a discipline whereas examines literature that provides arguments in order to support or refute a stance with deeply embedded assumptions. A. Semantic analysis; content analysis B. Semiotic analysis; systematic review C. Methodological review; theoretical review D. Historical review; argumentative review E. Historical review; theoretical review 3. Which of the following method(s) can be used to establish internal validity (credibility) in qualitative research? I. Thick description II. Respondent validation III. Grounded theory IV. Triangulation A. I and II only. B. Il and Ill only. C. II and IV only. D. I, II and IV only. E. All of the above. IV. 4. Which of the following variable(s) is(are) categorical? 1. The age in years of a person. II. The marital status of a person. III. The gender of a person. The education level of a person. A. I and II only. B. II and III only. C. II and IV only. D. II, III and IV only. E. All of the above