multiple choice questions

1.

Brand loyalty differs from repeat purchase behaviour in that brand loyalty:

		d. must exist over a minimum of 6 repurchase cycles
		a. must not include any purchase of another brand when the primary brand is available
		b. involves at least 90 per cent of product category purchases with a single brand
		c. implies a psychological commitment to the brand

2.

A decision that does not include alternative evaluation is:

		b. a limited decision
		c. a habitual decision
		a. an extended decision
		d. a partial decision

3.

Product categories characterised by a high degree of product differentiation typically:

		d. decrease the amount of consumers information search
		a. extend the information search process
		b. are lower-priced items
		c. have no effect on the information search process

4.

Something that is perceived as new by consumers within a market segment and that has an effect on existing consumption patterns is known as:

		c. a good
		b. an offering
		a. an innovation
		d. interesting

5.

All of the following are included in Maslows hierarchy of needs, except _________ needs.

		c. social
		a. physiological
		b. safety
		d. internal

6.

Attitude and the influence of others together form behavioural intentions that influence actual behaviour. Which of the following explains this behaviour?

		c. Theory of reasoned action
		a. Physiological theory
		d. Theory of planned behavior
		b. Attitude-towards-object model theory