Question: Brand loyalty differs from repeat purchase behaviour in that brand loyalty: a. must not include any purchase of another brand when the primary brand is

Brand loyalty differs from repeat purchase behaviour in that brand loyalty:

a. must not include any purchase of another brand when the primary brand is available

c. implies a psychological commitment to the brand

d. must exist over a minimum of 6 repurchase cycles

b. involves at least 90 per cent of product category purchases with a single brand

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