Question: Multiple - choice questions Selecting and coordinating the right communication disciplines, crafting the big idea, integrating it across different media and deciding on the media

Multiple

-

choice questions

Selecting and coordinating the right communication disciplines, crafting the big idea, integrating it across different media and deciding on the media weight and schedule are examples of

________.

consumer responses to an ad

managerial actions in developing the communication plan

creative responses to a communication plan

risk management steps taken at the advertising agency

None of the above

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