Question: Multiple objective linear programming ( MOLP ) problem: The Chick'n Pick'n fast - food chain is considering how to expand its operations. Three types of
Multiple objective linear programming MOLP problem:
The Chick'n Pick'n fastfood chain is considering how to expand its operations. Three
types of retail outlets are possible: a lunchcounter operation designed for office
buildings in downtown areas, an eatin operation designed for shopping malls, and a
standalone building with drivethrough and sitdown facilities. The following table
summarizes the number of jobs, startup costs, and annual returns associated with each
type of operation:
Lunch Counter Mall Standalone
Jobs
Costs $ $ $
Returns $ $ $
The company has $ available to pay startup costs for new operations in the
coming year. Additionally, there are five possible sites for lunchcounter operations,
seven possible mall locations, and three possible standalone locations. The company
wants to plan its expansion in a way that maximizes annual returns and the number of
jobs created.
Formulate an MOLP for this problem
Determine the best possible value for each objective in the problem
Implement your model in a spreadsheet and solve it to determine the solution
that minimizes the maximum percentage deviation from the optimal objective
function values. What solution did you obtain?
Suppose management considers maximizing returns to be three times as
important as maximizing the number of jobs created. What solution does this
suggest?
Please submit your final solutions in a single Excel workbook containing each
spreadsheet model on a separate worksheet. Please include the actual model
formulation and answer any written questions in a textbox within the corresponding
worksheet.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
