Question: Multiple objective linear programming ( MOLP ) problem: The Chick'n Pick'n fast - food chain is considering how to expand its operations. Three types of

Multiple objective linear programming (MOLP) problem:
The Chick'n Pick'n fast-food chain is considering how to expand its operations. Three
types of retail outlets are possible: a lunch-counter operation designed for office
buildings in downtown areas, an eat-in operation designed for shopping malls, and a
stand-alone building with drive-through and sit-down facilities. The following table
summarizes the number of jobs, start-up costs, and annual returns associated with each
type of operation:
Lunch Counter Mall Stand-alone
Jobs 91735
Costs $150,000 $275,000 $450,000
Returns $85,000 $125,000 $175,000
The company has $2,000,000 available to pay start-up costs for new operations in the
coming year. Additionally, there are five possible sites for lunch-counter operations,
seven possible mall locations, and three possible stand-alone locations. The company
wants to plan its expansion in a way that maximizes annual returns and the number of
jobs created.
1. Formulate an MOLP for this problem
2. Determine the best possible value for each objective in the problem
3. Implement your model in a spreadsheet and solve it to determine the solution
that minimizes the maximum percentage deviation from the optimal objective
function values. What solution did you obtain?
4. Suppose management considers maximizing returns to be three times as
important as maximizing the number of jobs created. What solution does this
suggest?
Please submit your final solutions in a single Excel workbook containing each
spreadsheet model on a separate worksheet. Please include the actual model
formulation and answer any written questions in a textbox within the corresponding
worksheet.

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