Question: Multiple Select Question Select all that apply Identify the steps a firm should take to market a product to the late majority and laggards. Multiple

Multiple Select Question
Select all that apply
Identify the steps a firm should take to market a product to the late majority and laggards.
Multiple select question.
It should ensure that the marketing channel is not so expensive as to significantly increase the product costs.
It should ensure that the marketing channel enables content with comprehensive technical information about the product.
It should ensure that the marketing channel does not have high credibility, which leads to a reduction in the cost per exposure.
It should ensure that the marketing message stresses the simplicity, reliability, and cost-effectiveness of the product.

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