Question: Multiple Select Question Select all that apply Identify the steps that should be taken by a firm to market its product to the early majority
Multiple Select Question
Select all that apply
Identify the steps that should be taken by a firm to market its product to the early majority of adopters.
Multiple select question.
The firm should communicate the product's consistency with the customer's way of life, its ease of use, and its legitimacy.
The firm should use market channels with high reach and high credibility.
The firm should make sure to communicate incompleteness in the product.
The firm should ensure that marketing offers detailed, comprehensive technical information about the product.
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