Question: Multiple Select Question Select all that apply Ryan, an entrepreneur, plans to develop a marketing plan for his new venture. As part of the process,

Multiple Select Question

Select all that apply

Ryan, an entrepreneur, plans to develop a marketing plan for his new venture. As part of the process, he divides the market into smaller groups based on buying situations. What are the factors he should consider in this process of dividing the market?

(

Check all that apply.

)

Benefits desired by customers

Usage by customers

Demographic conditions of customers

Customers' personality and lifestyle

Multiple Select Question Select all that apply

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