Multiple-Choice Questions (MCQs) 1. Sequence / Order these dominant themes in the development of the Strategic Management field over the decades (in the order in which they occurred, starting with the earliest). a. Positioning > Corporate Planning > Competitive Advantage > Budgetary Planning & Control > Sustainability > Strategic Innovation b. Strategic Innovation >Budgetary Planning & Control >Sustainability > Positioning > Corporate Planning > Competitive Advantage c. Budgetary Planning & Control > Corporate Planning > Positioning > Competitive Advantage > Strategic Innovation > Sustainability d. Competitive Advantage > Budgetary Planning & Control > Sustainability > Strategic Innovation > Corporate Planning

2. The strategic management process begins when a company a. conducts SWOT analysis b. identifies STEEP factors c. defines its vision and mission d. formulates its intended strategy e. articulates its long-term goals

3. helps a firm understand which of its resources and capabilities are likely to be sources of competitive advantage a. External analysis b. Competitive analysis c. Internal analysis d. Resource analysis e. Industry analysis

4. Many beverage manufacturers are noticing that the sales for packaged water and fruit-based beverages is increasing compared to carbonated drinks as most customers are increasingly becoming health conscious. This shift in customer preferences can be attributed to which of the following factors? a. economic factors b. demographic factors c. social forces d. green technology factors e. ecological factors

5. What is the most important purpose of functional level strategies? a. To establish a sense of purpose for the organizations functions b. To improve and sustain the organizations competitive advantage c. To align the support departments to the organizations goals d. To improve customer responsiveness

6. When a firm targets a specific market like a particular region or group of potential customers, this strategy is called ... a. focus strategy. b. cost-leadership strategy c. differentiation strategy. d. functional level strategy e. production strategy.

7. As part of an environmental analysis team at the University of Western Cape, you are required to focus more on demographic factors. Which of the following factors are you likely to focus on? a. Students interest for swimming and the gym b. Values and believes of student c. Students technology devices such as cell phones, tablets, laptops etc. d. Age and gender of students e. Government regulations

8. The ability of organization to offer products which are perceived by customers as unique and superior in comparison to its competitors is called a. boutique products b. cost leadership c. elastic demand d. product differentiation e. strategic services