Question: Murray's views personal selling as a core competency that sets itself apart from the competition. It specializes in a unique environment, an impressive d cor

Murray's views personal selling as a core competency that sets itself apart from the competition. It specializes in a unique environment, an impressive dcor, friendly employees, and pleasant emotions. This type of positioning emphasizes the ________ quality of Murray's.
a. practical
b. utilitarian
c. affective
d. functional

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