Question: Must include the following steps: step1: provide background, purpose and focus for plan step2: conduct a situation analysis step3: select target audiences step4: set objectives

Must include the following steps:

step1: provide background, purpose and focus for plan

step2: conduct a situation analysis

step3: select target audiences

step4: set objectives and goals

step5: understand audience barriers, benefits and the competition

step6: craft a desired positioning

Step7 develop a marketing strategy

step8: develop a plan for evaluation and monitoring

step9: determine budgets and find funding sources

step10: complete an implementation plan

Being a social marketer, including all the abovementioned steps how would you do things better than HUL, provide a tentative social marketing plan for HULs Swasthya Chetna program in your region or state.

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