My Company: One King West Hotel & Residence Toronto ( The product: Floating Bar )

1) Principle #3 - Market Segmentation o Define and expand the market segments that you would focus on and why 2 ) Principle #4 - Marketing Mix Explain how you would incorporate each of the following when creating your strategic marketing plan. Remember to explain why/how/when/where each factor would be used. o Four controllable factors (Product, Price, Place & Promotion) o The uncontrollable factors (PESTLE)