Question: My Consumer Segment: Apple shopper; 14-40 year old, middle-high class, loyal shopper. A. Define the stages of the consumer buying process. B. Analyze a marketing
My Consumer Segment: Apple shopper; 14-40 year old, middle-high class, loyal shopper.
A. Define the stages of the consumer buying process.
B. Analyze a marketing strategy that can be used for each stage of the consumer buying process in regard to your chosen market segment.
C. Determine the specific stages of the consumer buying process for which your marketing strategies can be most effective for your consumer segment.
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