Question: My display ads on the Google Ad Network use a $ 1 . 0 0 CPC bid. I believe mobile traffic to be less valuable,

My display ads on the Google Ad Network use a $1.00 CPC bid. I believe mobile traffic to be less valuable, so I employ a 70% bid modifier on mobile ads. In auctions for mobile ads, I effectively am bidding: .70 CPC,7 CPM,70 CPA, or 0 CPC

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