MY PROGRESS-27% After sharing with the director the process the sports and health drink consumers use to choose a beverage, she says, "Now I need you to consider something else. I've just heard from some of the grocery stores, and they're asking where we would like the product placed on the shelves. Apparently, coconut water can be found in the sports drink aisle, the health food aisle, and even sometimes by the low calorie beverages." She continues, "How should we choose the location in the store to increase sales and also help the consumer understand our brand?" How would you choose the grocery store location for Fizzys coconut water in order to increase sales and also help the consumer better understand your brand? Select an option from the choices below and click Submit. First determine the positioning of the product. Place the coconut water in all locations in the grocery store where there is currently coconut water. Have the grocery store place the product wherever there is the most room on the shelf. This will give the product the most shelf presence/exposure. 1