Question: pick the best answer among the 3 below Decision Point: Where to Shelve the Coconut Water After sharing with the director the process the sports
pick the best answer among the 3 below

Decision Point: Where to Shelve the Coconut Water After sharing with the director the process the sports and health drink consumers use to choose a beverage, she says, "Nowl need you to consider something else. I'vejust heard from some of the grocery stores, and they're asking where we would like the product placed on the shelves. Apparently, coconut water can be found in the sports drink aisle, the health food aisle, and even sometimes by the low calorie beverages." She continues, "How should we choose the location in the store to increase sales and also help the consumer understand our brand?" How would you choose the grocery store location for Fizzys coconut water in order to increase sales and also help the consumer better understand your brand? Select an option from the choices below and click Submit. Place the coconut water in all locations in the grocery store where there is currently coconut water. Have the grocery store place the product wherever there is the most room on the shelf. This will give the product the most shelf presence/exposure. First determine the positioning ofthe product
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
