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launch a new brand of tea in Turkey and create a detailed strategic marketing plan to make the new product successful. Try to keep it manageable but creative. the objective of the project is TO USE THE MARKETING CONCEPTS The macro and micro-environmental factors will be related to TURKEY! It is important that you cover them well ( showing the resources at the end of the paragraph and slide not only at the end of the project) The analysis of the sector and the competition are crucial to decide on the marketing strategy. How you have conducted market analysis, customer analysis is very important. Segmentation targeting and positioning is very important. For example study the demographic and media habits of the consumers of the brands you have chosen. Pick out 3 or 5 demographic variables (e.g. age, education, occupation) and at least 3 media habit variables (e.g. Magazines read, TV evening network viewership, Sports Events viewership). By using all variables such as lifestyle and social status, construct a 'typical customer' profile. Mention customer insight, the emotional and functional benefit of your product. YOU HAVE TO PROPOSE A PRODUCT WHICH CAN BE SUCCESSFUL/ DEMANDED and PROFITABLE. All of the marketing mix elements (4P) should be covered in detail. - This is Related to Marketing Management