My understanding based on my research is that it involves searching the market for ideas on product
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My understanding based on my research is that it involves searching the market for ideas on product development. The ideas that are good are refine based on repeated customer feedback are released incrementally and quickly. It is also a continuous optimization process of product development.
Can someone help explain what is the discovery-iterative pivot process in innovation management?
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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