Question: MYSTERY SHOPPER ASSIGNMENT ( 1 0 0 marks ) For this assignment, you will need to observe five ( 5 ) different customer service locations.
MYSTERY SHOPPER ASSIGNMENT marksFor this assignment, you will need to observe five different customer service locations. For each visit, observe and record the level of customer service available at each site. Record the name of the business and the address.Be careful to visit a variety of businesses. If you visit McDonalds, Burger King, Dairy Queen, and A&W only record one of them! Your instructor will NOT accept more than one of each type of business. If possible, view both lowtouch and hightouch customer service sites see Lesson Example: Visit a family restaurant, drug store, doctors office, retail store, clothing shop, garage, high class restaurant, real estate office, hot dog stand, travel agency, corner grocery store, among others. If you cannot think of other businesses, try to brainstorm ideas with your class.Students should evaluate the customer service representative at each location and consider the following: Level of assistance or service provided passive average, or proactiveSpecific questions asked and answered by customer service agentsBody language and appearance of the agentResponses of customers who interact with that agent Responses of customer service agents to different customers Are different customers treated similarly? Does the appearanceattitude of a customer affect the level of service they receive?Evidence of a specific customer service plan being usedDoes the agent use a script? Does the agent ask the same questions to each customer? Is the agent selling more than just a product?How the level of service of the CSR compares to other CSRs of the same company or industryStudents should also evaluate each business and consider the following: Outside the storeWell maintained buildingEasy to find parking, or close to public transitSafe locationGood lighting and signageOther notable qualities Inside the storeCleanlinessNoise level and background musicOrganization of product categories and productsAisle spaceLineups or wait timesOther notable qualitiesWrite a summary about your observations at each store, covering as many points above as would apply. If you saw poor customer service practices at a business, what changes would you recommend to management? What did you learn about customer service from your experience?
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