Mystery Shopping Using a disguised observation method also known as the mystery shopper technique , collect, analyze and interpret data that can be used to address the following research questions How well do the selected retail situation store employees and or service staff interact with their customers How friendly are the store's employees and or service staff to the customers How courteous are the store's employees and or service staff to the customers To what extent are the store's employees and or service staff helpful in meeting customers' needs and wants What is the level of product service knowledge exhibited by the store's employees and or service staff How satisfying was the selected retail situation experience

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Question: Mystery Shopping Using a disguised observation method [also known as the mystery shopper technique], collect, analyze and interpret data that can be used to address

Mystery Shopping

Using a disguised observation method [also known as the mystery shopper technique], collect, analyze and interpret data that can be used to address the following research questions:

How well do the [selected retail situation] store employees and/or service staff interact with their customers?
How friendly are the store's employees and/or service staff to the customers?
How courteous are the store's employees and/or service staff to the customers?
To what extent are the store's employees and/or service staff helpful in meeting customers' needs and wants?
What is the level of product-service knowledge exhibited by the store's employees and/or service staff?
How satisfying was the [selected retail situation] experience?

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