Question: n 2 0 1 4 , Apple made a substantial acquisition, purchasing Beats Music and Beats Electronics for $ 3 billion dollars. This is an
n Apple made a substantial acquisition, purchasing Beats Music and Beats Electronics for $ billion dollars. This is an example of the strategy of acquisition. The fastest and easiest way for a firm to diversify its portfolio of businesses is through acquisition because
a it is difficult and time intensive for companies to develop products that differ from their current product line.
b innovation in both the acquired and the acquiring firm is enhanced by the exchange of competencies resulting from acquisition.
c unrelated acquisitions are usually uncomplicated since the acquired firm is allowed to continue to function independently as it did before acquisition.
d of barriers to entry in many industries.
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