Question: In 2 0 1 4 , Apple made a substantial acquisition, purchasing Beats Music and Beats Electronics for $ 3 billion dollars. This is an

In 2014, Apple made a substantial acquisition, purchasing Beats Music and Beats Electronics for $3 billion dollars. This is an example of the strategy of acquisition. Compared to an internal product development, this acquisition would allow for
a. immediate access to innovations in mature product markets.
b. more effective use of company core competencies.
c. a more accurate prediction of return on investment.
d. slower market entry

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