n addition to reading the case material, spend some time on the web trying to get a picture of the complexity of the meat supply network in Europe at the time of this scandal:

Using ARA concepts, compare the examples of the networks of companies that were negatively affected by the scandal and those that were less affected.

Establish Comigel$$s relative network position in light of the scandal and indicate how it may be able to improve it$.$

As a senior executive at Tesco, who has recently read all about business$-$to$-$business interaction and networks, what strategic objectives would you set to redress the difficult network position the company now finds itself in$?$

Using the ARA model and relationship management concepts, establish five key relationship management tasks that you feel will help achieve the strategic positioning objectives.