n class, we covered __________________________ which is helpful to marketers since it describes how new ideas and products are spread throughout a community.

		the communication model
		the diffusion of innovation model
		the model of idea dispersion
		the product dissemination model
		the idea transmission model

In the __________________________ stage of the product life cycle, advertising typically focuses on the benefits of the brand itself, since more competitors are launching competing products.

		growth
		decline
		introduction
		early adopter
		innovation