nabled: Test $-$Ch $1,5,8$ & $4$

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Carly laughed at some of the cultural mistakes companies made in advertising and promotion in international trade while she was in school. Now she was trying to determine what had gone wrong with the campaign she planned in Latin America for her company's product, and it didn't seem quite as amusing. Carly narrowed the issues to cultural factors, and considered the two levels of culture $$ and $$

Multiple Choice

$$ visible artifacts; underlying values

language; trading blocs and social structure

potential tariffs; symbols

$$ product uses; currency rates