Question: Name a product and state how you would position it by one of its salient attributes. (these answers should be no more than a few
Name a product and state how you would position it by one of its salient attributes. (these answers should be no more than a few sentences)
Name a product and state how you would position it by price or quality.
Name a product and state how you would position it by use or application.
Name a product and state how you would position it by product class.
Name a product and state how you would position it by product user.
Name a product and state how you would position it by competitor comparison.
Name a product and state how you would position it by cultural symbols.
Name a product and state how you would position it by repositioning.
Using any one of your products above, state how you would stress its brand equity in advertising.
Name a product that would benefit more from a promotional push strategy and one for a promotional pull strategy.
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