Name MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1 ) The element of the marketing mix ncludes features and packaging. A) place B) price C) promotion D) product E) people 2) In terms of the diffusion of innovation, innovators account for of product 2) adopters. A) 13.5% B)34% C)25% D) 50% E)16% 3) The approaches that can be used to collect data to solve all or part of a marketing 3) research problem are referred to as A) strategies. B) analyses. C) proposals D) methods E) tactics. 4) The four Ps are commonly known as A) the marketing mix or uncontrollable forces B) environmental factors, both controllable and uncontrollable. C) the environmental or uncontrollable forces. D) the environmental or controllable factors E) the marketing mix or controllable factors. 5) Procter &Gamble (P&G) decided to skip a generation of consumers when it began to 5 market Old Spice deodorant. The target market consists of men aged 18 to 34 years old (Generation Y) who don't remember the Old Spice brand sold to their grandfathers (pre baby boomer) many years ago. P&G is using which type of segmentation variable? A) behavioral B) lifestyle C) demographic D) geographic E) psychographic A-1