Name Service

Aware Join Use Develop Leave (once or permanently)

Goal Statement for the user experience during this phase.

Customer

Step

Break the touchpoints into steps and describe the activities.

Experience

"A quote from the user when we get this right."

Line of Interaction

Channels (Frontstage)

Communication Channels:

Print

Web

Phone

Mobile

Touchpoint title: Write a description of the touchpoint, or put an image/sketch here.

Line of Visibility

Backstage

Employees

Describe what has to happen in the backstage for this step.

Behind the Scenes

Organization

Describe what has to happen in the support for this step.

Create a Service Blueprint Assignment 9, Week 12

1) Create a service blueprint using the attached Excel Template describing one of the following services:

a. A restaurant

b. A travel service

2) Save the Excel Template named as yourname Service Blueprint.

3) Export the file to PDF format and submit to the Blackboard by clicking on the assignment link.

Grading:

For full credit, the template must:

have at least one activity in each of the Aware, Join, Develop and Leave phases;

have at least two activities in the Use phase;

contain all elements for each phase and activity listed; and

contain your name and the service name in the heading.