Name three kinds of food retailers and five kinds of general merchandise retailers. Conventional supermarkets
Question:
Name three kinds of food retailers and five kinds of general merchandise retailers.
Conventional supermarkets still sell a majority of food merchandise, but they are under substantial competitive pressures. Who are the emerging competitors and what can they offer customers that conventional supermarkets do not?
Convenience stores are said to be the modern version of the mom-and-pop grocery or general stores. Most of those mom-and-pop stores are no longer around. If convenience stores want to thrive, what must they do to provide value to customers?
If you were a marketer who wanted to sell your product to very specific segments, what kind of retailer would you select? Why would this be an advantage?
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr