Name & Title: Mark Rogers President Company Name: Frame Destination, Inc. Address: $13509$ Method St$.,$ Dallas, TX $75234$ Website: www$.$framedestination.com Email: info@framedestination.com Phone: $877-537-2637$In the early $2000$s$,$ once$-$amateur photographer Mark Rogers was frustrated. He couldnt find the frames to fit the photographs he had so carefully taken and printed in his home studio and even when he did find frames that fit, they werent the archival quality he wanted.Having grown tired of ordering frames from shops that couldnt accommodate his needs, Mark founded Frame Destination $,$ an online picture framing company, out of his home in Dallas, Texas, in $2004.$ After one year, the addition of Joely Rogers to the business, and much success, he was able to move the business out of his home and into Frame Destinations current production facility. The move facilitated the companys ability to broaden its product line including The bubble bag, an innovation of photographer, author and consultant Andrew Darlow, was created in $2009$ by Frame Destination to assist photographers and homeowners needing to pack and transport their artwork safely and easily.Under Marks leadership, Frame Destination has become one of the leading Internet$-$based sellers of picture frames and do$-$it$-$yourself framing supplies for professional and amateur photographers, scrapbooking enthusiasts, and even the average homeowner. Our production team handles and ships all of our wood and metal picture frames and supplies directly from our facility in Texas, guaranteeing that your product is of the highest possible quality. We are so confident that our products will exceed your expectations that we offer a money$-$back guarantee. The company and its close$-$knit team truly care about the work they do and the artwork that you want to frame which ensures that every Frame Destination picture frame is a place your art can call home for years to come.Please visit www$.$framedestination.com for more details about the project to answer the following questions if needed.Questions:$1.$ Assess the business model of framedestination.com and discuss how he can sustain his competitive advantage $?2.$ What was the initial vision or thought or motivating circumstances that triggered the founders to start this business?$3.$ why you think this business will succeed, struggle, or fail over the next $2$ years..?