NatBike, a bicycle manufacturer, has identified two customer segments; one segment prefers a customized bicycle and is
Question:
NatBike, a bicycle manufacturer, has identified two customer segments; one segment prefers a customized bicycle and is willing to pay a higher price whereas the other is willing to take a standardized bicycle but is more price sensitive.
Assume the customized bicycle costs $300 to manufacture, whereas a standardized bicycle costs $200 to manufacture.
Demand from the customized segment has a demand curve of d1 = 20,000 - 10p1 and demand from the standardized segment has a demand curve of d2 = 40,000 - 30p2.
Problem 1 (3 pts): Construct an optimization model to determine what price should NatBike charge each segment if there is no capacity constraint.
Problem 2 (2 pts): What price should NatBike charge each segment if the total available capacity is 20,000 bicycles?
Supply Chain Management Strategy Planning And Operation
ISBN: 9781292257891
7th Global Edition
Authors: Sunil Chopra