Nathalie's Online Shopping Experience Nathalie is a second-year student at a Danish university who needs to...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Nathalie's Online Shopping Experience Nathalie is a second-year student at a Danish university who needs to buy textbooks for the new term. She tries the campus bookshop, but several of the required books are still unavailable, so she goes online to look for them. She uses her favorite portal, jubii.dk, to check out Scandinavian bookshops, but none of them have all the books she needs. She then tries a student shop that sells used books and provides search facilities for Bames & Noble, but the search facility does not seem to work. Finally, she goes to Amazon.co.uk, where the books she wants are in stock and can be delivered in about a week, maybe less. While she fills out the order form, she plans where to go next. She wants to look for an interesting topic for a course project and wants to visit a few of her favorite sites for news, music, and travel. She clicks 'OK' to her order confirmation and begins searching for inspiration on Yahoo.com. She also thinks about checking out the latest fashion and beauty tips. Suddenly, she remembers that she must print out a couple of study plans from the university website and answer a few emails. Nathalie's online shopping experience highlights several aspects of consumer behaviour. First, she is a price-sensitive consumer who tries to find the best deal on the books she needs. Second, she is a convenience-seeking consumer who prefers to shop online rather than visit physical bookshops. Third, she is an information-seeking consumer who uses search engines to find inspiration for her course project and keep up with news, music, and travel. Fourth, she is a time- constrained consumer who values the ability to multitask and get things done quickly and efficiently. Nathalie's behaviour is influenced by several factors, including her demographics, psychographics, reference group, and cultural values. As a student, she has a limited income and is therefore price sensitive. As a second-year student, she is also likely to be more familiar with online shopping than older generations. Her interest in fashion and beauty suggests that she may be influenced by the opinions and behaviours of her friends, who value innovative, style- conscious, independent women. Finally, as a member of Danish society, Nathalie shares certain cultural values and beliefs that may influence her purchasing decisions. In conclusion, Nathalie's online shopping experience provides insights into the complex and multifaceted nature of consumer behaviour. By understanding the various factors that influence consumers like Nathalie, marketers can develop more effective marketing strategies and target their products and services to the right audience. 1)List and describe the characteristics of the consumers that marketers may utilize in effectively targeting and influencing consumers during the research process. 2)Identify and describe Nathalie's characteristics from this case study. 3) Explain how Nathalie's characteristics influence her online shopping behavior. (10 Marks) (10 marks) (10 Marks) 4)Explain how Nathalie's use of different sources of information during her online shopping experience influenced her purchasing decisions. (10 Marks) 5)Identify and describe the external factors that may influence Nathalie's interest in fashion and beauty as well as her purchasing decisions. (10 marks) Nathalie's Online Shopping Experience Nathalie is a second-year student at a Danish university who needs to buy textbooks for the new term. She tries the campus bookshop, but several of the required books are still unavailable, so she goes online to look for them. She uses her favorite portal, jubii.dk, to check out Scandinavian bookshops, but none of them have all the books she needs. She then tries a student shop that sells used books and provides search facilities for Bames & Noble, but the search facility does not seem to work. Finally, she goes to Amazon.co.uk, where the books she wants are in stock and can be delivered in about a week, maybe less. While she fills out the order form, she plans where to go next. She wants to look for an interesting topic for a course project and wants to visit a few of her favorite sites for news, music, and travel. She clicks 'OK' to her order confirmation and begins searching for inspiration on Yahoo.com. She also thinks about checking out the latest fashion and beauty tips. Suddenly, she remembers that she must print out a couple of study plans from the university website and answer a few emails. Nathalie's online shopping experience highlights several aspects of consumer behaviour. First, she is a price-sensitive consumer who tries to find the best deal on the books she needs. Second, she is a convenience-seeking consumer who prefers to shop online rather than visit physical bookshops. Third, she is an information-seeking consumer who uses search engines to find inspiration for her course project and keep up with news, music, and travel. Fourth, she is a time- constrained consumer who values the ability to multitask and get things done quickly and efficiently. Nathalie's behaviour is influenced by several factors, including her demographics, psychographics, reference group, and cultural values. As a student, she has a limited income and is therefore price sensitive. As a second-year student, she is also likely to be more familiar with online shopping than older generations. Her interest in fashion and beauty suggests that she may be influenced by the opinions and behaviours of her friends, who value innovative, style- conscious, independent women. Finally, as a member of Danish society, Nathalie shares certain cultural values and beliefs that may influence her purchasing decisions. In conclusion, Nathalie's online shopping experience provides insights into the complex and multifaceted nature of consumer behaviour. By understanding the various factors that influence consumers like Nathalie, marketers can develop more effective marketing strategies and target their products and services to the right audience. 1)List and describe the characteristics of the consumers that marketers may utilize in effectively targeting and influencing consumers during the research process. 2)Identify and describe Nathalie's characteristics from this case study. 3) Explain how Nathalie's characteristics influence her online shopping behavior. (10 Marks) (10 marks) (10 Marks) 4)Explain how Nathalie's use of different sources of information during her online shopping experience influenced her purchasing decisions. (10 Marks) 5)Identify and describe the external factors that may influence Nathalie's interest in fashion and beauty as well as her purchasing decisions. (10 marks)
Expert Answer:
Related Book For
Posted Date:
Students also viewed these marketing questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Managing Scope Changes Case Study Scope changes on a project can occur regardless of how well the project is planned or executed. Scope changes can be the result of something that was omitted during...
-
Implement the queue data structure using arrays of size 10 with the following functions Enqueue () - add {2,3,4,5,6,7,8} to the queue Dequeue() - remove 2 elements isFull() - check if the queue is...
-
Lynch, Inc., is a hardware store operating in Boulder, Colorado. Management recently made some poor inventory acquisitions that have loaded the store with unsalable merchandise. Because of the drop...
-
Sally Seashell bought a lot at the Salty Sea for $18,000 cash. She does not plan to build on the lot, but instead will hold it as an investment for 10 years. She wants a 10% after-tax rate of return...
-
Discuss the advantages and disadvantages of the various crowdfunding models.
-
Marsh Industries had sales in 2012 of $6,400,000 and gross profit of $1,100,000. Management is considering two alternative budget plans to increase its gross profit in 2013. Plan A would increase the...
-
Silos are used in agricultural industries to bulk store grainsfood products and sawdust. The support structure and Silo must bestrong enough to support the huge loads. Improper design of itssupport...
-
The article What Readers Say about Marijuana (Parade, July 31, 1994, p. 16) reported More than 75% of the readers who took part in an informal PARADE telephone poll say marijuana should be as legal...
-
PEL makes two components, X and Y, for which expected costs are as follows: Y Production in units Variable cost per unit: Direct Material Direct Labout Variable Factory overhead 1 Total variable cost...
-
1. Given 2 equations of the IS curve, Y = 2500-800r and Y = 2500 -1500r: a) Calculate the national income equilibrium (Y) for both equations if r = 5% and 10%. b) Based on the IS equations, draw the...
-
A non-dividend paying stock is currently trading at 35. Over each of the next two 3-month periods it is expected to either go up by 10% or down by 10%. The risk-free interest rate is 5% per annum...
-
Find the exact length of the curve. (2/3)ty=t-2,0 st9
-
Evaluate f(x) = 2x (5x + 1)
-
John lives in the small island nation of Vanuatu, and is a producer in the perfectly competitive market for galip nuts. A summary of some of his costs, which are given in the local currency (the...
-
Fill-in the blanks. The sin 5x cos 3x + cos 5x sin 3x]dx is equal to - n/8 'n/24 +( 8. %3D 1 B. cos 8x; 16 3 3 A. sin 8x; 16 C. sin 8x; cos 8x; 16 16
-
2.) Find the Laplace transform of f(t) 7e-St cos 2t +9 sinh2 2t. Use Laplace Table. %3D
-
What is standard markup pricing?
-
What is the distinction between a lead and a qualified prospect?
-
Can personal privacy become a problem as the real and digital worlds converge with smart systems?
-
Differentiate between live and dead centres of a lathe.
-
List the various lathe accessories.
-
Explain the working principal of a shaper.
Study smarter with the SolutionInn App