Natural Beverage Corp. produces and distributes a wide range of beverages. It offers a selection of flavored
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Natural Beverage Corp. produces and distributes a wide range of beverages. It offers a selection of flavored soft drinks, juices, sparkling waters, energy drinks, nutritionally enhanced waters, and other specialty beverages. The company wants to target the Palestinian market for the first time, and it aims to create awareness and interest in its brands. As a marketing manager, what elements of the promotional mix would you use to achieve the company goals? And explain the reasons behind using these elements.
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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