Nautica brand clothing was perfect for anyone in the '90s who owned a boat. It was also perfect for anyone in the '90s who wanted to pretend like they owned a boat. The company was founded in 1983 by David Chu, a Taiwanese immigrant who moved with his family to the US in the 1960s.

Nautica was immensely popular throughout the '90s but was sold in 2003 to VF Corporation, which also owns North Face, Vans, and several other brands. While Nautica clothes still exist, the brand is no longer the powerhouse that it was in 1990 and is nowhere near as ubiquitous as VF Corporation's other brands. 

 

Link: https://www.bloomberg.com/news/articles/2018-02-16/nautica-brand-thrown-overboard-by-vf-after-losing-its-90s-cool

 

 Referencing Nautica as an example, how services differ from goods? Do services go through a life cycle?

 What can you say about the product, place, price, and advertisement strategy for each phase of the life cycle?

 Do the 4P's strategies differ with the shift of the product to another life cycle? And what is the analysis behind these differences?

 Which are the key events that mark the start and end of each phase?

Answer rating: 100% (QA)

Services vs Goods in the Product Life Cycle Difference Intangibility Services are intangible and cant be held or touched while goods are tangible and ... View the full answer