Nearly every consumer electronics maker recognizes Tesla as the gold standard for electric vehicles. Tesla has a large market share and its cars are elegantly designed. The company prices competitively and yet still makes huge profits on this line of products.

1. Specifically define Points-of-Difference and Points-of-Parity and explain the difference between the two.
2. From the above scenario, give examples of 2 POD's and 2 POP's for Tesla. Describe how each could be incorporated into marketing Tesla automobiles.
3. List the four competitive strategies and briefly describe them.

Choose and list the competitive strategy that Tesla is using. Describe Tesla's actions that fit with the description of that particular strategy.