Question: Nearly every consumer electronics maker recognizes the Apple iPhone as the gold standard for smart phones. Apple has a large market share and its phones

Nearly every consumer electronics maker recognizes the Apple iPhone as the gold standard for smart phones. Apple has a large market share and its phones are elegantly designed. The company prices competitively and yet still makes huge profits on this line of products. a) Specifically define Points-of-Difference and Points-of-Parity and explain the difference between the two. b) From the above scenario, give examples of 2 PODs and 2 POPs for the Apple iPhone. Describe how each could be incorporated into marketing the Apple iPhone. c) List the four competitive strategies and briefly describe them. d) Choose and list the competitive strategy that Apple is using with the iPhone. Describe Apples actions that fit with the description of that particular strategy.

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